Useful insight.
Without following people around.
This page explains the limited information Bluevale collects through its website and client services, and how that information is used.
BLUEVALE DIGITAL LTD is the data controller. You can contact it at contact@bluevale.uk.
Visitor counts
We use our own small visitor-counting tool to understand broad patterns, including how many people visit, which pages they view, where they arrived from and the type of device they use. We use this only to improve the website. We do not use advertising trackers, sell this information or send it to another analytics company.
Like every website, our server receives the public IP address used to make a visit. To count visits without saving that address, it immediately turns the address into a protected code that cannot be changed back. The public IP address itself is not stored in our visitor records or shown to Bluevale.
That code is kept for up to 400 days so the same connection is not counted as a new person every day. People sharing one internet connection may count as one visitor. Changing networks, using a VPN or receiving a new public address may cause another count. Our reports show totals and broad trends, not a person-by-person path through the website.
Contact enquiries
When you send the contact form, we store the details you choose to provide so we can review and respond to your enquiry. This can include your name, business, email address, phone number, project message and any email replies connected to the enquiry. Enquiries are kept in Bluevale’s private admin area and are not used for unrelated marketing.
Client billing
Bluevale’s client billing service stores the organisation, name and email address of each authorised billing contact, together with limited invoice, payment-status and retainer information needed to provide the service. Each contact can access only the billing records assigned to their organisation.
Sign-in links expire after 15 minutes and can be used only once. For security, the records we save cannot be turned back into a working sign-in link or session, and you are signed out after eight hours. Payment providers handle card, bank and Direct Debit details on their own secure pages, so Bluevale does not store those financial details.
FreeAgent will remain the authoritative accounting record when billing is activated. Accounting records are kept for the period required for tax, legal and dispute purposes, while expired access tokens and sessions are removed on a much shorter schedule.
Your choices
You can switch site analytics off above at any time. We also respect Global Privacy Control and the browser’s Do Not Track signal. If you want to ask about information held through an enquiry or the client billing service, email contact@bluevale.uk.